ESPN Consumer Product Licensing Program Wins
Two LIMA 2008 International Licensing Excellence Awards

ESPN Consumer Products announced that the brand and their licensees have won two awards from The International Licensing Industry Merchandisers’ Association (LIMA) for the Association’s Annual LIMA International Licensing Excellence Awards.

ESPN was victorious in the category of best sports and sports-themed entertainment brand program of the year for their overall licensing program and Hallmark took home the best sports and sports-themed entertainment license of the year for their ESPN line of greeting cards, ornaments and novelty gifts.

“To be recognized by LIMA, one of the industry’s most prestigious accolades, is an amazing honor,” said Rick Alessandri, senior vice president, ESPN Consumer Products and managing director, X Franchise. “The ESPN Consumer Products Licensing team, led by Steve Cipolla, has worked in close collaboration with our licensing partners to produce incredible products for our fans – these awards are a tribute to their hard work and success.”

ESPN Consumer Products

ESPN Consumer Products serve the fan and reflect the assets and equity of ESPN.  ESPN Consumer Products oversees the development of product lines under the ESPN, X Games and BASS brands.  The X Games Consumer Products is a full line of action sports-themed products designed for the action sports fan and enthusiast, product lines include lifestyle apparel, sporting goods and protective gear.

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