Arena Football's Chicago Rush featured in "This is SportsCenter" Promo

"Scheduling Conflicts" with Anchor John Anderson

ESPN debuted the latest “This is SportsCenter” on-air promotional spot -- “Scheduling Conflicts” – this week, as the Arena Football winds down its regular season and gears up for the playoffs this month. The newest installment in the award-winning campaign features the Chicago Rush, who arrive for practice at one of ESPN’s Digital Center studio sets while SportsCenter anchor John Anderson tries to wrap up an on-air segment.  The new spot marks the first time Arena Football has been featured in the “This is SportsCenter” campaign.

Media Preview – to view the new promo visit: HERE

The Rush will appear in additional “This is SportsCenter” spot – “Circle of Trust” that will air Sunday, June 22 during ESPN's final regular season AFL telecast (Dallas Desperados at Rush, 4 p.m. ET).

About “This is SportsCenter” Promotional Campaign

• The “This is SportsCenter” promo campaign debuted in 1994.
• “This is SportsCenter” promotional campaign was selected by TV Guide as one of the greatest television campaigns of all-time.
• “This is SportsCenter” on-air promo campaign was inducted into the CTAM (Cable & Telecommunications Association for Marketing) Hall of fame in July 2002.

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