For Immediate Release
ESPN PR
June 2, 2008
860-766-2000

ESPN INSIDE ACCESS: Jeff Gordon Comes to DVD on June 10

NASCAR Highlights and Rare Racing Footage from Gordon’s Youth

Sports fans can get behind the wheel with one of NASCAR’s biggest stars as ESPN Home Entertainment, in conjunction with Genius Products, LLC, presents the most comprehensive look at Jeff Gordon to date.  Following the successful franchise launch of ESPN INSIDE ACCESS with Derek Jeter in April, ESPN has scoured the vaults to bring fans rare Gordon race footage, exclusive interviews and off-the-track features with ESPN INSIDE ACCESS: Jeff Gordon. The DVD hits stores nationwide on June 10, 2008, available for $19.95 SRP.

ESPN INSIDE ACCESS: Jeff Gordon takes fans on an adrenaline-fueled trip around the track and beyond with rare and exclusive footage of Gordon’s entire career from childhood racing prodigy to four-time NASCAR Cup champion.   

“Jeff Gordon is that rare mix of superstar athlete and celebrity with an avid crossover fan base, and a fitting choice for the INSIDE ACCESS series,” said Tori Stevens, vice president, ESPN multi-platform development. “Created with racing fans in mind, this DVD offering will be unlike any other.”

The DVD is action-packed with race highlights including rare footage of a young Jeff Gordon racing Quarter Migdet racers as well as Gordon’s greatest NASCAR moments.  INSIDE ACCESS also features his SportsCentury biography, off-the-track moments including Jeff Gordon at the X Games, one-on-one interviews with Dr. Jerry Punch, Mike Tirico and Melissa Stark, and so much more. 

“Look at fan polls and merchandise sales. It’s clear that Jeff Gordon is one of the biggest names in the sport, and this DVD is aimed at giving fans what they want,” said Trevor Drinkwater, CEO of Genius Products. “With ESPN INSIDE ACCESS: Jeff Gordon, you get more in-depth and more action in this comprehensive Jeff Gordon fan experience.”

Retail partner Best Buy will have an exclusive bonus disc featuring some of Jeff Gordon’s greatest NASCAR victories. Includes:  1996 Tyson Holly Farms 400, 1998 Save Mart / Kragen 350 and 1998 NAPA 500.

Gordon has also been selected as the cover athlete for the NASCAR ’09 game from EA Sports, in stores June 10, concurrent with the DVD release.

Synopsis:

ESPN INSIDE ACCESS grants fans an unprecedented look into the lives of sports’ living legends.  Get behind the wheel for this in-depth profile of NASCAR superstar Jeff Gordon.

Jeff Gordon’s career began at age five with quarter midget racers and by the following year, he had won 35 main events and set five track records. His domination of the sport continued as Gordon went from teen sensation to flashy NASCAR rookie at the age of 19.  His meteoric rise over the next few years brought him not only championships but also the respect of his competitors and more importantly, the fans.   Now a mature veteran, Gordon’s successes have become the stuff of legend: 4 NASCAR Championships, 81 career NASCAR Cup Series victories, Rookie of the Year honors, 62 pole positions, a streak of 17 consecutive Top 5 finishes and 6th place in all-time wins. 

Featuring rare childhood footage of Gordon’s racing exploits, exciting NASCAR highlights, plus interviews with family, fellow drivers, broadcasters and journalists, here’s a look at Gordon you’ve never seen.  Go beyond the asphalt and learn why Jeff Gordon’s name deserves to be placed alongside Petty and Earnhardt as one of NASCAR’s greatest drivers.

 

Bonus Features:

ON THE TRACK

  • Jeff Gordon’s Greatest Victories, Thrilling NASCAR Highlights, Condensed Races and Rare Youth Race Footage

INTERVIEWS

  • Jeff Gordon one-on-one with Darrell Waltrip, Dr. Jerry Punch, Mike Tirico and others

BEYOND THE ASPHALT

  • Exclusive Jeff Gordon interview on the set of Looney Tunes: Back In’ Action Jeff Gordon at the X Games and more

ESPN FEATURES

  • “Go-Karting with Kenny Mayne,” “Signing with Hendrick Motorsports,” “Team Turnaround,” “Paint Jobs” and more

ESPN SPECIALS

  • Up Close with Chris Myers, Mohr Sports with Jay Mohr, SportsCentury – Jeff Gordon

Catalog #: 81161

UPC #: 796019811613

ISBN #: 1-594-45064-1

SRP: $19.95

About ESPN Home Entertainment

ESPN Home Entertainment, a division of ESPN Enterprises, is a leader in providing sports fans with quality home entertainment products, including critically acclaimed movies, documentaries and instructional DVDs.  ESPN Home Entertainment is one of many business units within ESPN, Inc., the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets.

About Genius Products

Genius Products, Inc. (OTCBB:GNPI - News), along with The Weinstein Company Holdings LLC, together owns Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Animal Planet, Asia Extreme, Discovery Kids, Dragon Dynasty, Dimension Films, Entertainment Rights group companies (Entertainment Rights, Classic Media and Big Idea), ESPN®, IFC®, RHI Entertainment™, Sesame Workshop®, TLC, The Weinstein Company® and WWE®. Genius Products, Inc. is the managing member of Genius Products, LLC, in which it holds a 30% equity interest.

--30--