Media Advisory
Save The Date: Winter X Games 13, January 22-25, 2009

WHO:                ESPN Winter X Games and Aspen Skiing Company

WHAT:              Event dates for Winter X Games 13

WHEN:              January 22-25, 2009

WHERE:           Buttermilk Mountain, Aspen/Snowmass, Colorado

DETAILS:

The Winter X Games, the premier winter action sports event in the world, will be held January 22-25, 2009 from Aspen/Snowmass, Colorado.  The annual event features athletes from across the globe competing for medals and prize money in the following sports: Skiing, Snowboard and Snowmobile.  January 20-21 will serve as practice and elimination days.  All Winter X Games competitions will take place at the resort’s Buttermilk Mountain.  Winter X Games 13 will air live on ESPN and ABC and will feature nighttime events.  The event will remain at Aspen/Snowmass through 2010, for a total of nine consecutive years (2002-2010).

Winter X Games 12 Results

Winter X Games 12 was ESPN’s most-watched in history.  The eight telecasts averaged 863,000 homes, up 17% from 2007.  Many key demo groups (Men and Persons 18-24, 18-34, 18-49, and 25-54) also delivered their most-viewed Winter X Games, all up double-digits across the board from Winter X Games 11.  Of the eight Winter X Games 12 telecasts, six were among the top ten most-viewed in Winter X history, including the final night and most-viewed Winter X telecast ever –Sunday night (1,117,000 HHs, based on a 1.2 rating).  ABC's Winter X Games 12 telecast on Saturday afternoon delivered a 1.3 household rating and 1,424,000 HHs, up 9% and 10% respectively from Winter X Games 11.  Overall, ABC was up across the board among all people and male demos, with Men 18+ up 29% from last year.

Aspen Skiing Company

Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains - Aspen Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Regional Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at www.aspensnowmass.com.

Forthcoming details on Winter X Games can be found on www.expn.com for fans or on www.espneventmedia.com for media only.

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