ESPN And MobiTV Team Up To Give Consumers A Chance At 3-on-3 Against Basketball Greats

Limited Time Promotion Offers ESPN and Other Great TV Programming on Mobile Phones with a Chance to Win the Ultimate Pick-Up Game on the ESPN Campus

BRISTOL, Conn. and EMERYVILLE, Calif. – May 5, 2008 – ESPN and MobiTV, Inc., the leader in the delivery of mobile content and services, today announced a joint promotion for new MobiTV® service subscribers to experience the thrill of a live, 3-on-3 pick-up game with three of basketball’s greats at the ESPN campus in Bristol, Connecticut on June 27th. The promotion, running from May 5 through June 9, is exclusively available to subscribers on the AT&T Wireless network. New subscribers to ESPN through AT&T on MobiTV are automatically entered for a chance to win (a free method of entry is also available at www.mobitv.com/3on3). In addition to ESPN, MobiTV provides over 40 channels of premium and made-for mobile content on your phone.

"In addition to getting all the highlights and information on their favorite teams from ESPN, fans will also have the chance to win the ultimate pick-up game against Ron Artest, Joakim Noah and Nate Robinson,” said Tim Connolly, Vice President, Mobile Distribution, ESPN. “ESPN Mobile TV on the MobiTV service keeps fans connected in real-time to all the action they want, anytime and anywhere.”

The ESPN/MobiTV 3-on-3 grand prize package includes round-trip transportation for the winner and two friends, who will be flown to Bristol, Connecticut to play a live 3-on-3 pick-up game against Ron Artest, Joakim Noah and Nate Robinson, among the greats of basketball players. The prize package also includes an ESPN studio tour, great ESPN branded gifts and more.

“The demand for live sports programming continues to drive the growth of mobile television and teaming up with ESPN underscores our ongoing commitment to raising awareness for on-the-go access to the best in sports highlights and programming,” said Paul Scanlan, president and co-founder, MobiTV. “One lucky, new subscriber will get to live the dream this summer, playing in the ultimate 3-on-3 pick-up game with some of the greatest hoops players today.”

About MobiTV

MobiTV (http://www.mobitv.com ), the market maker and leader in the delivery of mobile content and services, develops and offers technology solutions that power an end-to-end managed network for content ingestion, encoding and optimized delivery over mobile and broadband networks. MobiTV’s platform technology delivers live television, premium and primetime programming, video-on-demand, satellite and digital music services from top broadcast and cable television networks and major music labels through its carrier and operator partners to more than three million subscribers worldwide. Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, California.

About ESPN Mobile Properties

ESPN Mobile Properties is devoted to extending the ESPN brand and content over wireless and encompasses a wide variety of products, including the industry's most trafficked sports content wireless site (Mobile Web); ESPN MVP, the immersive sports content application with real-time scores, news, video, personalization for favorite teams and much more; more than 100 daily on-demand video and audio clips; live video and audio content; mobile games; messaging based alert products; and a library of ESPN themed ringtones and wallpapers. ESPN content from ESPN Mobile Properties is available through licensing agreements with every major domestic wireless carrier and in more than 30 countries internationally.

ESPN Mobile TV, ESPN’s first 24/7 channel for wireless is not a simulcast of any existing ESPN network. ESPN Mobile TV is available through MobiTV and on MediaFLO USA’s mobile entertainment service.

# # #