Nielsen to Report Ratings for ESPN Deportes Within U.S.
Hispanic Cable Homes

April 24, 2008 – New York, NY – The Nielsen Company and ESPN Deportes, ESPN’s 24-hour Spanish-language sports network in the U.S., today announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic (NHIH) Service.

ESPN Deportes’ ratings will be derived from the Hispanic sub-sample of Nielsen’s National People Meter panel. Approximately 1,722 Hispanic households are included within Nielsen’s National People Meter sample, representing 12% of all households. 

“The addition of ESPN Deportes to Nielsen’s U.S. Hispanic cable service will provide sponsors with an important additional metric to realize the value of investing on our network” said Paul Green, vice president, advertising sales, ESPN Deportes. “The timing is especially good as we enter the 2009 Upfront selling season.”

“We welcome ESPN Deportes to our national sample of Hispanic television networks,” said Catherine Herkovic, Managing Director, National Television Client Services, The Nielsen Company. “With interest in Spanish-language programming rising steadily, Nielsen is focused on providing more detailed ratings reporting for Spanish-language programmers.  We believe this agreement will help to meet that need.”

NHIH data for ESPN Deportes will be available as of April 28, 2008.

With the new agreement, ESPN Deportes will be one of six fully-rated Spanish Language cable networks that will be accessible to national clients within the Hispanic Sub-Sample.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek).  The privately held company is active in more that 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.  For more information, please visit, www.nielsen.com.

About ESPN Deportes

ESPN DEPORTES is ESPN’s Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television, radio, online, print, and wireless. Sports media assets include ESPN Deportes television which offers unparalleled Spanish-language sports programming, featuring more than 1500 live and/or original hours of sports programming presented annually; ESPN Deportes Radio, the only around-the-clock national Spanish-language sports radio network in the U.S.; ESPNdeportes.com, the #1 Spanish-language sports Web site among Spanish-preferred fans in the U.S.; ESPN Deportes La Revista, the first general sports Spanish-language magazine in the U.S.; and ESPN Deportes Wireless, the brand’s  emerging business which offers Spanish-language sports content to fans via wireless devices. 

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