When ESPN televised NASCAR, it's motorsports production team was the leader in motorsports television with a history of innovations and commitment, including:
IN-CAR AND OTHER MINIATURE CAMERAS
ESPN is the leader in the creative placement of miniature, wireless cameras to provide the viewer new perspectives and insight into racing, including:
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“CrewCam” (provides the perspective of a crew member during pit stops)
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“FootCam” (especially useful on road courses and others where braking is key)
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“BrakeCam” (shows the brakes heating up)
IMPROVED, AND FASTER, GRAPHICS
Sports fans, especially race fans, love information. ESPN has continually sought ways to provide more, and faster, information to the viewer. Examples include:
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a constant list of the top 10 cars with frequent read-outs on intervals and miles per hour as they cross the start-finish line
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frequent full field summaries
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driver summaries, showing their position at the start and their progress thereafter
COVERAGE PHILOSOPHY
ESPN’s commitment to NASCAR Nextel Cup racing emphasizes live, flag-to-flag coverage that includes a complete picture of the racing field, covering close racing wherever it may be and not simply following the leader.
