Technological Innovation of DISH Tech Center Adds to NASCAR Coverage on ESPN
ESPN, which presents the most technologically advanced coverage of NASCAR in motorsports television history, has taken that technology to another level with use of the innovative ESPN DISH Tech Center mobile television studio in the network’s NASCAR coverage.
The ESPN DISH Tech Center is traveling to ESPN’s NASCAR race venues to be utilized by ESPN’s producers and announcers for content segments to air during race telecasts. In addition to ESPN and ESPN on ABC’s coverage of the final 17 NASCAR Sprint Cup Series races, segments from the DISH Tech Center air during coverage of NASCAR Nationwide Series races held at the same tracks. The unit also is used throughout ESPN’s leading non-television media platforms.
The enclosed studio contains two ESPN Chevy Cutaway Cars that are used in ESPN’s NASCAR coverage. The studio also has room for displays of other race car elements such as engines, transmissions and shock absorbers. ESPN’s Tim Brewer, a two-time NASCAR champion crew chief, and other ESPN analysts report from the unit during race telecasts to help viewers better understand the technical and mechanical aspects of NASCAR racing.
The ESPN DISH Tech Center allows ESPN to present segments in the telecasts that originate from an enclosed, controlled environment with no exterior interference, adding to the viewing experience and giving NASCAR fans more information.
The unit is the highlight of a multi-year, multimedia agreement for NASCAR on ESPN between ESPN and EchoStar Communications Corporation (Nasdaq: DISH) and its DISH Network™, consisting of: media in all NASCAR races on ABC, ESPN, ESPN2 and ESPN Deportes; exposure on ESPN Audio and in ESPN The Magazine; a sponsored, weekly NASCAR report on SportsCenter; a custom promotion on ESPN.com; and six in-car cameras per season to be featured during NASCAR Nationwide Series races on ESPN2 and ESPN on ABC.
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