Lynne Kraselsky

Senior Vice President, International Advertising and Sponsorship

Lynne Kraselsky is ESPN’s senior vice president, international advertising and sponsorship.  As such, she oversees ESPN’s wholly owned, international multimedia platforms -- TV, Radio, Internet, Mobile, Broadband, Magazines, Events -- as well as coordinates the oversight of the International Research team with the senior vice president of research. Kraselsky works closely with ESPN’s joint venture entities -- ESPN STAR Sports, ESPN America and CTV Specialty (TSN and RDS) -- to help maximize their revenue.

Krasesky, a seasoned sales executive with experience in a variety of industries, began her career at Turner Broadcasting where she held a number of key sales roles in her 15-year tenure.  She started in Detroit selling CNN, TBS and TNT and then shifted to international sales, where she focused on CNN's Latin American ad sales launch.  Later, she was based in Hong Kong for three years as vice president, Asia Pacific for CNN International, TNT and Cartoon Network.  Her last assignment with Turner was a five-year stint as vice president, Southern Europe, Middle East and Africa sales based in London.

Kraselsky also has a strong base of traditional ad sales expertise from around the world plus cutting-edge new-media experience.  Most recently, Lynne was East Coast VP for Reactrix, where she helped to grow the interactive national digital out-of-home media network.  Her focus was on driving ad sales, with direct collaboration on content development, marketing and distribution. Prior to Reactrix, she was appointed vice president, sales and corporate partnerships at Wannado, a start-up entertainment and indoor theme park for children. 

Kraselsky is based in New York City and reports to Ed Erhardt, president, ESPN customer sales and marketing and Russell Wolff, executive vice president and managing director, ESPN International.  She holds a degree from American University in Washington, D.C. and has completed several post-graduate courses at UCLA. 

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